Established as key resource for leading ideation and innovation sessions for agency, inter-agency and client teams on brands such as Herbal Essences, Koleston and Wella.
BAKER
In partnership with Marian Williams Design, developed a new visual brand identity for this purveyor of luxury furniture and interiors.
CAREER BUILDER
As strategic consultant for Employment Branding practice, led the development of an employment brand platform for Humana and facilitated change management session for Rahnstaad.
CAMP AND KING
Confidential strategic and organizational consulting assignments with the senior leadership team.
CEDAR CREST
In partnership with Noetic Consulting, developed brand positioning and marketing plan, as informed by qualitative research and competitive market assessment.
CHANNEL BIO
Together with Scott & Victor LLC and Marian Williams Design, developed brand positioning and campaign for this $500M agricultural business that was integrating three distinct companies into one, and re-launching itself in the market. Supported executive leadership team on internal change management and organizational integration.
DROGA5
Confidential strategic and organizational consulting assignment with senior strategy team.
PURE CIRCLE
Together with the Euro RSCG team, developed positioning for this leading manufacturer of stevia, the all natural sweetener, and guided brand expressions.
LEO BURNETT
Partnered with senior leadership teams to develop, produce and lead brand purpose workshops for clients including Invesco, AOL and Tampax.
LIQUID THREAD
Partnered with senior leadership team to design and lead a multi-day summit for this new Starcom MediaVest company, as they were merging three existing companies into one new entity.
MTV
Helped reconnect the top 100 executives in the company with the insights and energy of their target market by designing and producing a day of inspiration.
PEACOCK NINE
As a senior strategic consultant, moderated qualitative and authored analysis for brand such as Rosetta Stone, National Pork board, IRI, Noxzema and Blackberry and developed tools for online quantitative research to be used across portfolio of clients.
PROCTER & GAMBLE
Led new product ideation session for cross-functional team in the hair care division, helping them to see new possibilities for future innovations.
PUBLICIS & HAL RINEY
Informed potential brand acquisition for one of this agency’s consumer packaged goods clients by assessing brand challenges and opportunities, and consulted on creating idea-led retail environments for a leading mobile phone client.
REDBOX
Partnered with marketing leadership team as a key resource to further develop the Redbox brand across the full range of spectrums:
/ Deepened base of consumer understanding with extensive qualitative work
/ Guided development of segmentation study and socialized knowledg
throughout organization
/ Translated learning into a new idea-led brand positioning
/ Re-invigorated internal organization with new positioning work
/ Guided development of brand communication and design guidelines
/ Guided development of 2012 marketing plan
/ Supported team through agency search process for joint venture with Verizon
REDBOX INSTANT BY VERIZON
In partnership with Marian Williams Design, developed and activated plan to align and inspire the organizational culture of this newly formed joint venture:
/ Led internal research to identify key themes, challenges and opportunities
/ Developed platform idea that frames RBI as an employment brand
/ Developed and produced visual identity and creative plan that launched company values, shaped new behaviors and deployed creative assets
SPRING STUDIOS
Confidential strategic and research project with senior strategy team.
UNILEVER
Designed and moderated focus groups for brands such as Dove, Dove Men’s and Suave, generating consumer insights and gauging reactions to creative work.